Privacy Policy

1. Personal data we collect

• Account information, including your name, email address, and password (stored in hashed form)
• Listing data, including URLs, brochures, photographs, and other property details you submit
• Usage data, including render history, credit balance, and job status
• Billing data, including purchase history (payment card details are collected and processed by our payment processor and are not stored by us)

2. How we use personal data

• To provide and operate the Service, including processing listing content and generating video output
• To administer billing, including tracking credit balances and processing purchases
• To provide customer support and respond to inquiries
• To maintain, secure, and improve the Service
• To send you onboarding help and tips timed to how you use EstateReels, as part of the Service you signed up for. You can turn this off at any time in Settings.
• Where you have separately opted in at signup or in Settings, to send you general product updates and offers
• To operate our Referral Program: if you sign up using someone's referral link, we tell you (in-app and by email) who referred you; if a friend signs up using your referral link and places their first order, we tell you that a masked version of their email placed the order that earned your reward. We do not share a referrer's or referee's full email or other contact details with the other party.

3. Analytics and advertising providers

We use the following third parties to understand and improve the Service and, where you have opted in to marketing communications, to measure the performance of our campaigns:

• Google Analytics (GA4)
• Microsoft Clarity
• Google Ads
• Vercel Analytics and Vercel Speed Insights

4. Infrastructure and AI service providers

We use the following providers to host the Service and to process listing content — including your photographs, text, and audio — in order to generate the video output you request. Some process data on servers located outside the UAE:

• Supabase (application database)
• Cloudflare R2 (file and video storage)
• Amazon Web Services (video rendering, via Remotion Lambda)
• Stripe, our payment processor, for billing and transaction processing
• Higgsfield (AI clip and avatar generation)
• ElevenLabs (AI voice generation)
• Anthropic (script and content generation)

We also share personal data with professional advisors, regulators, and public authorities where required by law, and with a successor entity in connection with a merger, acquisition, reorganization, or sale of assets. We do not sell personal data.

5. Cookies and similar technologies

We use cookies and similar technologies for authentication, analytics, and, where you have opted in to marketing communications, advertising measurement. You can control non-essential cookies through your browser settings.

6. Data retention

• Rendered videos: retained for 90 days from creation, then automatically deleted.
• Listing photographs, including watermark-cleaned versions: retained for 30 days from upload, then automatically deleted.
• Agent photographs, agency logos, and profile images: retained for as long as your account remains active.
• Account and billing records: retained for as long as your account is active, and thereafter for the period required by applicable financial record-keeping obligations.

You may request deletion of your account and associated data at any time, subject to the retention exceptions above.

7. Your rights

Subject to applicable law, you have the right to access, correct, delete, restrict or object to the processing of, and receive a portable copy of, the personal data we hold about you. Requests may be submitted via our contact page; we will respond within a reasonable time.

8. UAE Personal Data Protection Law

EstateReels processes personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and its implementing regulation, Cabinet Resolution No. 33 of 2024. Our legal bases for processing are contractual necessity, legitimate interest (including billing integrity, fraud prevention, and platform reliability), and, for marketing and usage-based email, your consent, which you may withdraw at any time in Settings. The rights described in §7 reflect the PDPL's core rights framework. If you believe we have not resolved a concern about your personal data satisfactorily, you may lodge a complaint with the UAE Data Office, the PDPL's supervisory authority.

9. Contact

For questions about this policy, contact us via the contact page.